Paquito — The brand
What you love
is part of who you are.
Paquito is a personal-expression brand that exists to remind you that what makes you happy, curious, creative or passionate is not a detail: it is identity.
Where Paquito came from
Paquito is a character who stands for the different versions that live inside us. The idea came from a simple observation: most people live in survival mode — work, comply, exist. And in that mode, everything that actually makes us happy gets pushed to the background.
But those parts of us — the cook, the athlete, the coffee lover, the reader — are not extras. They are who we really are. Paquito exists as an invitation to wake up to that.
Through characters, illustrations and products, we want to give people a vehicle to express their identity — to bring out what makes them happy.
"What you love needs no justification."
Explore the catalog →